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Want something now, but need it later? J&J Jewelers offers a 90 day layaway plan! We require a deposit of at least 30% of the total purchase price including tax, depending on the item. Payments may be made at your convenience in accordance to the agreed upon terms. Store credit will be issued in the amount of monies received for expired layaways. 

Additional store policies are as follows and all are subject to change at the sole discretion of management. No cash or credit card refunds for layaways or purchases. No warranty on eyeglass repair. No guarantee against stone loss. Not responsible for stone loss during cleaning. A resetting fee will be charged. No warranty on Estate Jewelry. Not responsible for items left over 60 days. Merchandise/store credit with receipt only, within 7 days of purchase in bought condition. Excludes altered, custom, and repaired items. When selling gold or silver state law requires a valid photo ID. All custom jewelry is nonrefundable and requires a 25% deposit before the work begins. Full payment upon receipt of custom work will denote the client’s complete satisfaction. All custom work will be done by appointment only. Certain special orders and altered items may be non-returnable and/or subject to restocking fees.


At J&J Jewelers we love honest feedback! Please take a moment to glance over our reviews or to leave one of your own. If for whatever reason you are ever dissatisfied with your experience then please call or email us ADD LINK so we can better help. Remember, we are here for you!

“Knowledgeable jeweler! Great quality and selection!”- Jason P.

“Always friendly and knowledgeable and good ideas.”- Jeanette O.

“Had my wedding set resized because I blew up like a balloon while pregnant and haven't deflated a year later. Customer service was excellent! My ring was done earlier than they estimated, and it is beautiful! I am so happy with my rings, and will definitely return with any future jewelry needs.”- Alicia A.

“The people are very professional and provided a good service at a reasonable price.”-Henry K.

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Diamond and watches are classic graduation gifts. Personalised jewelry is also popular and makes a very thoughtful graduation gift. Choose from monogram or initial pendants, gemstones in school colors, birthstones, team logos, and more. 


Push Presents are fairly new. They are gifts given to new moms to celebrate giving birth. Push Present jewelry is often similar to popular Mother’s Day jewelry gifts. Hearts, gemstones, charms, layered necklaces and stacked rings are usually at the top of this gift wish list. 


Celebrate YOU, gift yourself with a right hand ring! Choose any ring that your heart desires, a cocktail ring, a solitaire, a gold band, it’s all up to you. A right hand ring is a fun way to treat yourself to something beautiful. And beauty is in the eye of the beholder.


One Year Anniversary-  Gold jewelry, Clocks & Watches

Two Year Anniversary- Garnets, China

Three Year Anniversary- Pearls, Crystal & Glass

Four Year Anniversary- Blue Topaz, Electrical Appliances

Five Year Anniversary- Sapphire, Silverware

Six Year Anniversary- Amethyst, Wood

Seven Year Anniversary- Onyx, Desk Sets

Eight Year Anniversary- Tourmaline, Linens & Laces

Nine Year Anniversary- Lapis, Leather

Ten Year Anniversary- Diamond Jewelry & Watches

Eleven Year Anniversary- Turquoise, Fashion Jewelry and Accessories

Twelve Year Anniversary- Jade, Pearl & Colored Gems

Thirteen Year Anniversary- Citrine, Textiles 

Fourteen Year Anniversary- Opal, Gold Watches & Jewelry

Fifteen Year Anniversary- Ruby, Watches

Sixteen Year Anniversary- Peridot, Silver Holloware

Seventeen Year Anniversary- Watches, Furniture

Eighteen Year Anniversary- Cat’s Eye, Porcelain

Nineteen Year Anniversary- Aquamarine, Bronze

Twenty Year Anniversary- Emeralds, Platinum Watches & Jewelry

Twenty-One Year Anniversary- Iolite

Twenty-Two Year Anniversary- Spinel 

Twenty-Three Year Anniversary- Imperial Topaz

Twenty-Four Year Anniversary- Tanzanite

Twenty-Five Year Anniversary- Silver Jubilee

Thirty Year Anniversary- Pearl Jubilee, Diamond Watches & Jewelry

Thirty-Five Year Anniversary- Emerald, Jade

Forty Year Anniversary- Ruby

Forty-Five Year Anniversary- Sapphire

Fifty Year Anniversary- Golden Jubilee

Fifty-Five Year Anniversary- Alexandrite, Emerald

Sixty Year Anniversary- Diamond Jubilee


For a look that’s similar to a diamond yet more affordable, moissanite is a popular modern alternative. Moissanites have the added advantage of being strong like a diamond too. Any way that you wear a diamond, you can wear a moissanite.  


At J&J Jewelers we are often asked which are the best necklace or chain styles and lengths. The answer depends on which personal preferences best suit you. For example, a sixteen inch chain on someone that’s six feet tall isn’t going to look the same on someone that’s five feet tall. A stronger chain style is better for a chain that you wear everyday and a delicate fancy chain is perfect for a special night out. Here is a quick guide to help you determine what’s best for you!.


  • 14 inches Collars are worn tight around the neck

  • 16 inches Chokers are worn tightly at the base of the neck

  • 18 inches A Princess Necklace lays along the collarbone

  • 20-24 inches A Matinee Necklace rests just below your collarbone

  • 28-36 inches An Opera Necklace hangs below your bustline

  • 36-42 inches A Rope Necklace can hang at or below an the length of an Opera Necklace since this necklace is often wrapped, or knotted. 




  • Anchor/Mariner Chain

  • Ball / Bead Chain

  • Box Chain

  • Cable Chain

  • Curb Chain

  • Figaro Chain

  • Rope Chain

  • Singapore Chain

  • Snake Chain

  • Spiga / Wheat Chain               

J&J Jewelers is your friendly neighborhood Jeweler. Come visit us at our shop located in the Jasmine Plaza on State Road 200 in beautiful Ocala, Florida. We’d love to meet you!

Colored Gemstones OcalaGemstones have played various roles in the myths and legends of human cultures throughout history. Some tell a story or are believed to have special powers, but all of them share a common beauty. Each gemstone is unique with a special color, birthplace and story. Gemstones come in every color of the rainbow and are gathered from all corners of the world, with each colored gemstone possessing a unique creation of beautiful color. Some gemstones have been treasured since before history began and others were only discovered recently.

Gemstone Index


Fancy Diamonds

Lapis Lazuli




Birthstones are a colorful representation of the twelve months of the year. Birthstone jewelry is a popular choice to celebrate birthdays, families, and more! ADD LINK Ask us for more information on birthstones and their alternates, only the general listing is posted here.
JANUARY Garnet is the birthstone for January. Garnet comes in a variety of deep reds and is believed to be a calming gemstone.

FEBRUARY Amethyst is the birthstone for February. Amethyst is a violet quartz gemstone that comes in various purple hues. Some believe that Amethyst can keep the wearer clear-headed or that Amethyst has special healing properties.

MARCH Aquamarine is the birthstone for March. Aquamarine comes in a variety of blue hues. Aquamarine means water of the sea. This gemstone symbolizes unity.

APRIL Diamond is the birthstone of April. Diamonds may be worn to represent strength, clarity, and endurance.

MAY Emerald is the birthstone for May. Emeralds are valuable green or blue-green gemstones. Emeralds are often a symbol of growth and good fortune.

JUNE Pearl is the birthstone for June. Pearls are a symbol of clarity and purity.

JULY Ruby is the birthstone for July. This gemstone can represent love and passion because of its popular rich red color. Rubies are also believed to bring forth courage or harmony.

AUGUST Peridot is the birthstone for August. Peridot comes in yellowish-green hues. Peridot is said to protect against negativity and to bring purity.

SEPTEMBER Sapphire is the birthstone for September. This gemstone comes in a variety of different colors. Blue sapphires are the most popular and represent loyalty.

OCTOBER Opal is the most common birthstone for October. Opals can be full of various colors and represent hope.

Tourmaline is another birthstone for October and is currently very popular. Tourmalines come in a variety of colors and can even be bicolored or multicolored. This birthstone can symbolize strength.

NOVEMBER Citrine and Topaz are the birthstones for November. Citrine is a yellow variety of quartz that may increase awareness for the wearer. Many are usually familiar with the blue topaz even though it comes in several different colors. It is thought to bring prosperity.

DECEMBER Turquoise is the birthstone for December. Turquoise is popular for its vibrant greenish blue color variety and is said to bring peace.

Blue Zircon and Tanzanite are also popular birthstone choices for December. Tanzanite is a stunning blue and violet variety of gemstone that is believed to bring balance. Blue Zircon is a brilliant greenish blue gemstone that may promote sleep, wealth, and protection.

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J&J Jewelers is your friendly neighborhood Jeweler. Come visit us at our shop located in the Jasmine Plaza on State Road 200 in beautiful Ocala, Florida. We’d love to meet you!

Store Hours: Tuesday-Friday: 10:00-5:00, Saturdays: 10:00-2:00, Sundays: Closed

Holiday and Seasonal Hours May Vary